• Introduction to Digital Marketing
    Learning Objective: In this Digital Marketing training module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan.
    Topics:
    • What is digital marketing?
    • Evolution of digital marketing
    • Creating customer personas
    • Core concepts of digital marketing
    • Digital marketing lexicon and metrics
    Hands-On/Demo:
    • Create a Customer Persona
  • SEO 1: Keyword Planning and On-Page Optimization
    Learning Objective: In this module, you will learn the science behind SEO and how to drive organic traffic to your website, along with how to do keyword research using tools and On-Page optimization.
    Topics:
    • Importance of search digital
    • Sources of traffic to your site
    • Product discovery and how search engines work
    • What is SEO?
    • Keywords planning and best practices
    • Keyword research tools
    • On-page optimization (optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
    Hands-On/Demo:
    • SEO – Keyword Planning
  • SEO 2: Off-Page Optimization
    Learning Objective: : In this module, you will learn how to drive traffic to your website using Off-Page SEO techniques using tools such as Moz, SEOptimer, Google Search Console and more.
    Topics:
    • What is Off-page SEO?
    • Off-site Link Building techniques
    • Google Search Console and Bing Webmaster Tool to improve off-page optimization
    • SEOptimer tool to track keyword rankings and link building outreach
    • Website design best practices for SEO
    Hands-On/Demo:
    • MOZ SEO Tool, Google Search Console, Bing Webmaster, and SEOptimer
  • Search Engine Marketing: Google Ads
    Learning Objective: In this module, you will learn how to increase the visibility of your website using paid advertising.
    Topics:
    • Introduction to Google Search Ads
    • Sources for paid traffic
    • Creating ads in Google Ads
    • Display advertising
    • Creating and managing your ad campaign
    Hands-On/Demo:
    • Google Ads
  • Email Marketing
    Learning Objective: In this Digital Marketing module, you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business, along with a demo of Mailchimp.
    Topics:
    • Introduction to email marketing
    • Email marketing cycle
    • Building email list
    • Creating a lead magnet
    • Setting up a squeeze page
    • Tackling spam
    • Effective content strategies
    • Tips to improve conversion
    Hands-On/Demo:
    • MailChimp
  • Affiliate Marketing(Self-Paced)
    Learning Objective: In this module, you will learn how you can increase traffic to your website through various Affiliate Marketing techniques.
    Topics:
    • Introduction to Affiliate marketing
    • How Affiliate Marketing Works
    • Major Affiliate Marketing channels
    • How to set up and run Affiliate Marketing as a merchant/affiliate
    Hands-On/Demo:
    • Amazon Associates
  • Social Media Marketing 1: Facebook and Instagram
    Learning Objective: In this module, you will learn how to leverage Facebook and Instagram to gain organic traffic to your website, and how to run paid ads on these platforms.
    Topics:
    • Introduction to Facebook and Instagram
    • Creating a business profile on Facebook and Instagram
    • Best Practices for organic marketing on Facebook and Instagram
    • Creating paid ad campaigns on Facebook and Instagram
    Hands-On/Demo:
    • Facebook Ads Manager
  • Social Media Marketing 2: YouTube
    Learning Objective: In this module, you will learn how to use the best video marketing platform, YouTube, to boost your Digital Marketing strategy.
    Topics: 
    • Introduction to YouTube
    • Creating a channel on YouTube
    • Best practices for YouTube channel
    • Different types of videos
    • Creating paid ad campaigns on YouTube
    • YouTube ad formats
    Hands-On/Demo:
    • YouTube Ads
  • Social Media Marketing 2: Twitter and LinkedIn
    Learning Objective: In this module, you will learn how to leverage Twitter, the most popular microblogging site, to build your brand. In addition to this, we will cover how LinkedIn can be used to grow connections, generate leads, and become a thought leader.
    Topics:
    • Introduction to Twitter and LinkedIn
    • Creating profiles on Twitter and LinkedIn
    • Best Practices for Twitter and LinkedIn
    • Creating paid ad campaigns on Twitter and LinkedIn
    Hands-On/Demo:
    • Twitter and LinkedIn Ads
  • Mastering Google Analytics 1
    Learning Objective: In this module, you will learn the basics of Google Analytics, the importance of various dimensions and metrics and how they can impact your website, followed by how to set up goals and tracking website performance.
    Topics:
    • Introduction to Google Analytics
    • Using Google Analytics to understand visitor behavior
    • Introduction to Landing Pages
    • Using Unbounce to create an effective landing page
    • Conversions and Goals
    • Ecommerce Analytics
    • Multichannel Funnels
    • Tracking website performance using Google Analytics
    • Tracking form submissions and clicks using events
    • Optimizing the overall campaign performance
    Hands-On:
    • Google Analytics
  • Mastering Google Analytics 2
    Learning Objective: In this Digital Marketing training module, you will learn how to maximize your revenues using funnels and analytics. Topics:
    • Introduction to Enhanced Ecommerce in Google Analytics
    • Learning from your competitors
    • Using tools for competitive analysis
    Hands-On/Demo:
    • Google Analytics
  • Creating an Integrated Digital Marketing Campaign(Self-Paced)
    Learning Objective: In this module, you will learn how to create an integrated digital marketing campaign by mitigating the most common challenges faced by marketers. Topics:
    • Importance of integrated digital marketing campaigns
    • Challenges in integrated digital marketing
    • Integrated digital marketing strategies
    • Examples of integrated digital marketing campaigns